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Is Responsive Design A Ranking Factor?
Whether we cite the statistic that “more Google searches take place on mobile devices than on computers in 10 countries including the US” or consider the importance placed on Google’s “Mobilegeddon”...
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Converting SEO Non-Believers: How To Overcome Objections And Get The Budget
Whether it’s a boss or potential client, we’ve all encountered the non-believer — one who discounts the importance of SEO or, moreover, the necessity of investing resources into search engine...
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Dissecting Google Conspiracy Theories
Part of every professional SEO’s job is to read between the lines — to be a conspiracy theorist of sorts. We are required not only to possess tactical skills like researching keyword semantics and...
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Using Pinterest For Keyword Research
One of the foundations of good SEO is making sure your site content is relevant to what you offer and that this content is optimized to use the same language commonly used by consumers. For example,...
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An In-Depth Look At Image Optimization: Fact And Future
As the world moves farther down the mobile path, the advantages of including images within search results are clear: image results are more easily seen, understood and clickable than traditional...
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How To Localize Google Search Results
In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries. As search results have become increasingly localized, this...
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Wikidata 101
No doubt you have run across articles detailing the SEO benefits of structured data and how algorithms focused on things not strings are turning search engines into answer engines. A quick example:...
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Calculating the value of organic traffic
Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are a number of time-tested ways of doing this, the most common of...
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Branded query optimization for SEO
In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization and content development and distribution. The leading edge of...
View ArticleClik here to view.
Advice to those considering SEO as a career
“In my day, there was no such thing as digital marketing. You studied Comp Sci, used QuarkXpress, made magazines, and you liked it!” I was recently asked by a colleague to present on “How to break...
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SEO requirements for a new website platform
Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many...
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SEO request for proposal (RFP) questions: what to expect
Ah, the SEO request for proposal (RFP). Whether you are writing one from the client side or responding to one as an agency, they are a foundational part of enterprise-level SEO. While each RFP should...
View ArticleClik here to view.
Dissecting Google Conspiracy Theories
Part of every professional SEO’s job is to read between the lines — to be a conspiracy theorist of sorts. We are required not only to possess tactical skills like researching keyword semantics and...
View ArticleClik here to view.
Using Pinterest For Keyword Research
One of the foundations of good SEO is making sure your site content is relevant to what you offer and that this content is optimized to use the same language commonly used by consumers. For example,...
View ArticleClik here to view.
An In-Depth Look At Image Optimization: Fact And Future
As the world moves farther down the mobile path, the advantages of including images within search results are clear: image results are more easily seen, understood and clickable than traditional...
View ArticleClik here to view.
How To Localize Google Search Results
In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries. As search results have become increasingly localized, this...
View ArticleClik here to view.
Wikidata 101
No doubt you have run across articles detailing the SEO benefits of structured data and how algorithms focused on things not strings are turning search engines into answer engines. A quick example:...
View ArticleClik here to view.
Calculating the value of organic traffic
Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are a number of time-tested ways of doing this, the most common of...
View ArticleClik here to view.
Branded query optimization for SEO
In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization and content development and distribution. The leading edge of...
View ArticleClik here to view.
Advice to those considering SEO as a career
“In my day, there was no such thing as digital marketing. You studied Comp Sci, used QuarkXpress, made magazines, and you liked it!” I was recently asked by a colleague to present on “How to break...
View Article
